- Information design
- Marketing
- Usability and Accessibility
- Technology
- Strategy
- Branding and Visual Design
Background
Creating technology that generates an effective user experience involves many different areas of expertise. Nomensa fuses usability, accessibility, design and technology to ensure a tailored experience is delivered to your target audience. Our team and partners have the essential skills to provide a total solution for your customers.
Information design
How should your web site be structured? This involves the detailed planning of specific information tailored to a particular audience to meet specific objectives. An information architecture will define the overall pattern or structure of the information design. This information is further broken down into customer tasks and actions.
Marketing
How will people arrive at your site? Will they come from a search engine, referred by another person, or just type in your Internet address? People arrive at Internet sites using these and other different mechanisms. We understand these mechanisms and how to integrate them successfully. We will maximise all possible entry points into your web site.
Technology
What is your current technology infra-structure? Do you require or use a database, content management system, e-commerce system or back office integration? Will you need to scale any systems across your whole enterprise? How do your customers or employees currently access your web services?
We will answer these questions and determine the best mix of technology to satisfy your requirements.
Branding and visual design
What are your brand values? Are your brand values communicated effectively? What do your customers expect?
Understanding how your customers perceive your brand will determine what you need to communicate online and the experience you need to create.
Usability and Accessibility
How easy your site to use? How accessible is your site? We apply usability and accessibility principles that reduce product failure, creating solutions that are totally accessible to all people regardless of ability. We can identify methods to increase sales, click-throughs, customer retention and loyalty. We create the right user experience for your customers.
Strategy
We translate your business and marketing objectives into a user experience. When entering a new online market to increase revenues, understanding how your customers behave is critical. We monitor your solution to further optimise and improve the user experience provided.
