This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.
Mission Impossible? Making Drupal 7 more accessible
Here at Nomensa we aim to make everything accessible, whatever we do. Whilst we are big fans of Drupal, there's a few issues with some of the markup that comes out at the front end, especially from an accessibility point of view
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
Design personas or digital profiling – which will you use? - Part 1
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes.
Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!
Latest industry insights
Privacy, or more specifically online privacy, has been getting a lot of attention of late. Whether it is big brands being hacked, online services facing security breaches or our right to privacy being questioned by our governments, there is almost daily media coverage of it. Nobody, it seems is immune from it.
Collaborate Bristol 2015 - call for speakers!
Collaborate Bristol is looking for skilled speakers to submit a talk proposal for the upcoming event on Friday 13th November 2015.
Run by Nomensa, Collaborate Bristol returns once again to bring World Usability Day celebrations to the region. This year’s event will be hosted in the heart of Bristol’s harbourside, at the Arnolfini.
Selecting the right UX research method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
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