Blog articles

Industry commentary: Is a picture worth a thousand words?

Published
12th March 2015
by 
Juliet Richardson
Category:
Industry commentary: Is a picture worth a thousand words?

Has the world become too visual? That was the question posed by Will Self recently in the Point of View slot on BBC Radio 4. He argues that we have a world that is now too image-rich and puts the case that he now considers himself to be “post-image”. Now, it is obviously Will’s job in the Point of View slot to be provocative, but it does raise some interesting questions about text and image and whether, in today’s digital world, we have become too greedy for images as Will argues.

Design personas or digital profiling - which will you use? - Part 2

Published
25th February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling - which will you use? - Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

Mission Impossible? Making Drupal 7 more accessible

Published
19th February 2015
by 
Michel Vloon
Category:
Mission Impossible? Making Drupal 7 more accessible

Here at Nomensa we aim to make everything accessible, whatever we do. Whilst we are big fans of Drupal, there's a few issues with some of the markup that comes out at the front end, especially from an accessibility point of view

Experiential Gestalt - going beyond a user journey

Published
13th February 2015
by 
Simon Norris
Category:
Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage.  Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.  

Interact London 2015 - call for speakers!

Published
6th February 2015
by 
Nomensa
Category:
Interact London 2015 - call for speakers!

After a successful debut, Interact London will be back on the 20th and 21st October 2015 to welcome UX thinkers into the beautiful settings of The British Museum – the world’s first national public museum.

We’re looking for seasoned UX, Design and IA professionals to be a part of this year’s event by delivering innovative talks to our delegates. 

Design personas or digital profiling – which will you use? - Part 1

Published
3rd February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling – which will you use? - Part 1

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes.

Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

#UXDiscuss

Published
29th January 2015
by 
Peter Kay
Category:
#UXDiscuss

If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!