Blog articles

10 ways design influences voting

Published
7th May 2015
by 
Michael Harris
Category:
10 ways design influences voting

In principle, democratic voting should be one of the simplest processes in the world. Everyone chooses what they want, and everyone’s opinion is counted. The most popular vote wins.

Yet like all things, complexity announces itself and sets us some problems. With the UK general election upon us, let us reflect on how democratic voting is actually designed, and how it could be refined in the future.

Adding the "wow factor" to Eden Project

Published
5th May 2015
by 
Michel Vloon and Gosia Mlynarczyk
Category:
Adding the "wow factor" to Eden Project

When Nomensa started working on a new responsive site for Eden Project (www.edenproject.com), one important aspect of the brief was to add some “wow factor” to the website. Our research found that showcasing Eden’s wealth of attractions, their beliefs and their values was important both to new and returning visitors, as well as to the Eden team.

UX Talking – speaking at conferences & events

Published
10th April 2015
by 
Shanice Dover
Category:
UX Talking – speaking at conferences & events

We’ve previously spoken about Nomensa’s involvement with UX Discuss. Since that post it’s continued to grow both online and within Nomensa with intriguing topics such as ‘The ethics of User Experience’ and ‘Getting the best out of user interviews’ generating lively discussions. As coordinators of several events, the topic ‘UX talking – speaking at conferences & events’ caught our eye. 

User testing, beyond usability

Published
30th March 2015
by 
James Coston
Category:
User testing, beyond usability

Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.

Industry commentary: Is a picture worth a thousand words?

Published
12th March 2015
by 
Juliet Richardson
Category:
Industry commentary: Is a picture worth a thousand words?

Has the world become too visual? That was the question posed by Will Self recently in the Point of View slot on BBC Radio 4. He argues that we have a world that is now too image-rich and puts the case that he now considers himself to be “post-image”. Now, it is obviously Will’s job in the Point of View slot to be provocative, but it does raise some interesting questions about text and image and whether, in today’s digital world, we have become too greedy for images as Will argues.

Design personas or digital profiling - which will you use? - Part 2

Published
25th February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling - which will you use? - Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.