Blog articles

How to write a UX design brief without acting like a kid in a sweet shop

Published
23rd August 2016
by 
Juliet Richardson
Category:
How to write a UX design brief without acting like a kid in a sweet shop

Too often a brief for a website redesign reads like a shopping list for a kid in a sweet shop– every feature you’ve ever thought of is included, from search and complex filtering to interactive maps and videos.

What’s wrong with the “kid in a sweet shop” approach?

Wearing Your Heart on Your Interface

Published
17th August 2016
by 
Interact Guest Author
Category:
Wearing Your Heart on Your Interface

Pamela Pavliscak delves into the Internet of Emotionally Intelligent Things and discusses current emotional digital life, design with feeling and the future with new emotionally intelligent design.

S=R/E or How I’ve Learned to Let Go of Delight

Published
13th July 2016
by 
Interact Guest Author
Category:
S=R/E or How I’ve Learned to Let Go of Delight

Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?

UX Mastery: Beyond the Buzzwords

Published
14th June 2016
by 
Juliet Richardson
Category:
UX Mastery: Beyond the Buzzwords

Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?

Show Me the Money: Making Digital Tangible

Published
7th June 2016
by 
Charlie Martin
Category:
Show Me the Money: Making Digital Tangible

Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.

Talking Psych to Non-Psychologists – Part 3

Published
31st May 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists – Part 3

The final part of Mike Harris' 'Talking Psych to non-Psychologists' tackles that practical reality of agency life – acting like an expert from your first day onwards. The article presents three thinking tools for meetings and other situations requiring expertise.

UX Design is not a Desk Job

Published
23rd May 2016
by 
Aled Evans
Category:
UX Design is not a Desk Job

Aled, one of our Senior UX Consultants spent a day riding in an ambulance as part of a UK-wide service UX design project. Here are his thoughts.