At Nomensa, we deliver user experience design solutions. Our blog, Humanising Technology is where we discuss our thoughts, ideas and solutions on user experience, web accessibility and web design.
Why thanking donors online is powerfulWhy should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.
Simplicity? Complexity? PersuasionThe ‘C’ word can send shivers down the spine of a UX consultant. I’m not being crass; I’m talking about complexity of course! From the work of Don Norman we know that actually simplicity is complicated. By mapping design to behaviour we can maximise the user experience, an element of that is making sure they aren’t overwhelmed.
8 tips for a sane IAFor World Usability Day I provided 8 tips (tweets) on Information Architecture “truisms”. Things on how to structure a site, how to prevent poor navigation experiences, and why you would want to avoid buckets! These are things I’d want everyone on a team to know before starting a typical website project. .
Positive UX: Optimal user experience is more than the absence of usability issuesThe study of well-being focuses on the topics of positive psychological functioning and experience. It has captured the interest of moral philosophers for centuries. In this article I draw parallels between the fields of well-being and UX in order to illustrate the factors that define and foster ‘Positive UX’ and the implications this may have on measuring good experience with the web.
I think, therefore I am (Altruistic)In my previous article I looked at what influences sharing using a model that looked at reciprocity and a desire to share. I compared my model to the work of Whitlock, Davis and Yeaman; by modifying sharing types that determine how likely you are to share. These are Altruist, Discriminator and Cheaters. Unlike Whitlock, Davis and Yeaman I believe they are more like states that we can cycle through, in and out.
The meaning dimensionThis is the second article in a series I’m writing about meaning. In my previous article I introduced the critical importance of designing for meaning and how it can be applied to help us deliver a superior user experience. Essentially, by focusing on meaning we are centering on the many significant psychological factors that motivate us and engage us at an emotional level.
Movement on a website: 5 things to considerWebsites are all about getting people to find and interact with content as quickly as possible. But how do you encourage people to engage with certain pieces of content above others? Some websites choose to do this by adding movement to the content.
Writing good link textLinks are like sign posts. They should tell you what you’ll find when you follow them. Writing good link text isn’t difficult, but there are a few things to be aware of when you do.
