Blog articles

Talking Psych to Non-Psychologists – Part 2

Published
2nd March 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists – Part 2

I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...

UX Strategy is Hitting its Stride

Published
16th February 2016
by 
Simon Norris
Category:
UX Strategy is Hitting its Stride

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.

Defining the Online Style Guide

Published
8th February 2016
by 
Matt French
Category:
Defining the Online Style Guide

Style guides are becoming more part of our working process here at Nomensa. In fact it’s now very difficult to design a website without the rigour of cataloguing the system in some form of a guide. There are lots of different forms of guidelines which exist for different purposes. Here’s a quick look at some different types.

Talking Psych to Non-Psychologists - Part 1

Published
26th January 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists - Part 1

Psychology is a crucial discipline for all UX people – whether they started there or discovered it via other routes. However, it may come as a surprise, but not everyone spends all day philosophising on how the mind works. These ‘non-psychologists’ actually have other things that they think about. Who knew?! So for all fellow psychologists out there (and everyone else - please apply this to whatever your domain expertise is) if you find yourself starting to boulder on about ‘choice paralysis’ to a room full of furrowed brows and wandering eyes, please read the following advice...

How to Write a Great UX Brief

Published
19th January 2016
by 
Juliet Richardson
Category:
How to Write a Great UX Brief

We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. Principal USer Experience Consultant, Juliet Richardson explains how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.