Blog articles

UX Design is not a Desk Job

Published
23rd May 2016
by 
Aled Evans
Category:
UX Design is not a Desk Job

Aled, one of our Senior UX Consultants recently spent a day riding in an ambulance as part of a UK-wide service design project. Here are his thoughts on that experience…

Talking Psych to Non-Psychologists – Part 2

Published
2nd March 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists – Part 2

I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...

UX Strategy is Hitting its Stride

Published
16th February 2016
by 
Simon Norris
Category:
UX Strategy is Hitting its Stride

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.

Defining the Online Style Guide

Published
8th February 2016
by 
Matt French
Category:
Defining the Online Style Guide

Style guides are becoming more part of our working process here at Nomensa. In fact it’s now very difficult to design a website without the rigour of cataloguing the system in some form of a guide. There are lots of different forms of guidelines which exist for different purposes. Here’s a quick look at some different types.