We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
Style guides are becoming more part of our working process here at Nomensa. In fact it’s now very difficult to design a website without the rigour of cataloguing the system in some form of a guide. There are lots of different forms of guidelines which exist for different purposes. Here’s a quick look at some different types.
Psychology is a crucial discipline for all UX people – whether they started there or discovered it via other routes. However, it may come as a surprise, but not everyone spends all day philosophising on how the mind works. These ‘non-psychologists’ actually have other things that they think about. Who knew?! So for all fellow psychologists out there (and everyone else - please apply this to whatever your domain expertise is) if you find yourself starting to boulder on about ‘choice paralysis’ to a room full of furrowed brows and wandering eyes, please read the following advice...
We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. Principal USer Experience Consultant, Juliet Richardson explains how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.
Working on a PSD file from someone else can sometimes be a nightmare: No names on layers, nothing grouped, all vector images flattened, all images cropped, no fonts saved, no colour swatches and so on.
Something that should have been a 5 minute job can often turn into several hours of work. Follow these 12 simple tips to avoid this happening.
Merry Christmas! Here's our opening times over this year's festive season...
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
