Alastair Campbell, Director of Accessibility at Nomensa and speaker at Interact London discusses the costs of accessibility, which can be seen in economic terms as 'externalities' and the ROI an accessible site can unlock.
All posts by Alastair Campbell
Improving travel website accessibility
Web accessibility can increase customer satisfaction, generate revenue, improves brand loyalty and can even enhance search engine performance. It’s also a legal requirement under the Equality Act 2010. But how many travel companies recognise this potential?
Design for accessibility workshop
Last Friday at UX London I did my workshop on designing for accessibility. The aim was to tackle accessibility from an interaction point of view, and work out the best way to incorporate accessibility in to your design process. Hopefully I'll re-run it at UX Bristol.
Five things to look for in a CMS interface
Our local Bathcamp last night was a "CMS Smackdown", where people representing 7 different Content Management Systems (CMS) highlighted the five things they love, and five things they hate about their CMS.
8 tips for a sane IA
For World Usability Day I provided 8 tips (tweets) on Information Architecture "truisms". Things on how to structure a site, how to prevent poor navigation experiences, and why you would want to avoid buckets! These are things I’d want everyone on a team to know before starting a typical website project. .
Change how clients think about design
Many of us have been in a situation where you put a design in front of a client and cursed the feedback (afterwards). Even with the best preparation, the best design, the sort of feedback you get can vary wildly and it often feels like you have to go back to the drawing board.
If you toil away in private and plonk the design down in front of them with a "Wadda ya think?", things are likely to go down hill, here's why.
BBC questions HTML5
The BBC joined the HTML5 discussions recently when Erik Huggers' posted on the BBC Internet Blog: HTML5, open standards, and the BBC. People have been asking the BBC throw its weight behind HTML5, and its use of Flash seems to show reticence, is that justified?
Imagine 40 people from around the world suddenly scouring your site for bugs,and reporting them to a central system that you monitor and approve / reject. That was my experience recently with uTest, who provide the platform and the community for this crowd-sourced QA service. uTest claim it covers several types of testing, from functional to usability, but how does it compare to traditional usability testing and quality assurance (QA)?
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