Nomensa thinks

13th January 2012 by James Coston | Nomensa thinks

In my previous article I looked at what influences sharing using a model that looked at reciprocity and a desire to share. I compared my model to the work of Whitlock, Davis and Yeaman; by modifying sharing types that determine how likely you are to share. These are Altruist, Discriminator and Cheaters. Unlike Whitlock, Davis and Yeaman I believe they are more like states that we can cycle through, in and out.

3rd October 2011 by Michael Harris | Nomensa thinks

This is a thought piece to help explain what I am calling ‘Yo! Usability’.

To illustrate it, let’s design a restaurant…

20th October 2010 by Alastair Campbell | Nomensa thinks

Many of us have been in a situation where you put a design in front of a client and cursed the feedback (afterwards). Even with the best preparation, the best design, the sort of feedback you get can vary wildly and it often feels like you have to go back to the drawing board.

If you toil away in private and plonk the design down in front of them with a "Wadda ya think?", things are likely to go down hill, here’s why.

15th October 2010 by nomensa | Nomensa thinks

The Internet-enabled TV has been around for a little while, but the fight for control of the living room has begun in earnest now that Google has joined the fray. Instinctively Internet on TV makes sense, after all many people admit to using a laptop, netbook or iPad when watching TV, so why not bring that experience to the TV itself? However, I can’t help feeling that in the rush to get the web onto the widescreen nobody has properly stopped to think about whether it really matches with how anyone uses their TV or consumes information from the Internet. In the UX industry this is known as the “context of use”. If you fail to consider this properly, you end up with a product that isn’t fit for purpose.

2nd July 2010 by Juliet Richardson | Nomensa thinks

Why are big-name pure play sites like Amazon, Very and ASOS losing up to £420 million a month in lost sales?

According to a recent report by Moneybookers, some popular online stores have painfully slow checkouts. Reportedly, some of the worst offenders were “pure play” sites such as Very.co.uk (with a checkout time of 6 minutes 45 seconds), Amazon (5 minutes, 38 seconds) and ASOS (4 minutes, 36 seconds). By Moneybookers’ calculation, this potentially translates into £420 million a month in lost sales.