All posts for "Simon says" category

Cross-Channel Design: A Primer

Published
11th September 2013
by 
Simon Norris
Category:
Cross-Channel Design: A Primer

We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond?

This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.

Making websites accessible without sacrificing aesthetics

Published
5th August 2013
by 
Simon Norris
Category:
Making websites accessible without sacrificing aesthetics

Fifteen years after the Web Accessibility Initiative was launched, which aimed to improve web usability for those with disabilities, online accessibility is still widely ignored. Far too often there is a belief that a compromise must be made between accessibility and an attractive design.

A Responsive Web Design primer

Published
4th July 2013
by 
Simon Norris
Category:
A Responsive Web Design primer

In less than 2 years responsive web design (RWD) has become a digital design trend.

If you think the number of devices that needs to be considered is mind-boggling in 2013 this is likely to be insignificant to the potential ways we will use information (and screens) in the future. This makes the whole RWD approach very practical and those who have embraced it are building a platform that will allow future devices.

Start with meaning

Published
16th January 2013
by 
Simon Norris
Category:
Start with meaning

A summary of the key concepts and ideas from the 5 articles in the meaning series. We human beings are hungry for meaning in all aspects of our lives. The meaning-first manifesto is a philosophy for researching and designing meaningful interaction.

Meaning First: a manifesto for user-experience design

Published
16th November 2012
by 
Simon Norris
Category:
Meaning First: a manifesto for user-experience design

Meaning is what we assign to every aspect of our lives from the simplest of actions to the most complex. The design of any digital experience that feels meaningful has to accommodate our basic human need for discovery.

Meaning-first is a design approach that puts emphasis on delivering meaningful interactions.

Designing meaning: translating insight into design

Published
8th November 2012
by 
Simon Norris
Category:
Designing meaning: translating insight into design

Regardless of the proposed technology the ultimate goal is to make any design and the experience as meaningful as possible to the user. This article will focus on the actual ‘shaping’ or designing of meaningful interaction. Understanding what is actually meaningful to people in terms of their interaction and the form it should take represents the very essence of ‘designing a great experience’.

Researching meaning: making sense of behaviour

Published
27th April 2012
by 
Simon Norris
Category:
Researching meaning: making sense of behaviour

Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.

The meaning dimension

Published
13th December 2011
by 
Simon Norris
Category:
The meaning dimension

This is the second article in a series I’m writing about meaning. In my previous article I introduced the critical importance of designing for meaning and how it can be applied to help us deliver a superior user experience. Essentially, by focusing on meaning we are centering on the many significant psychological factors that motivate us and engage us at an emotional level.