All posts for "User Experience" category

When do we need Personas?

Published
6th July 2015
by 
Andrew Grimes
Category:
When do we need Personas?

Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.

Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

Published
3rd June 2015
by 
Henry Carroll
Category:
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"

'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.  

In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking. 

User testing, beyond usability

Published
30th March 2015
by 
James Coston
Category:
User testing, beyond usability

Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.

#UXDiscuss

Published
29th January 2015
by 
Peter Kay
Category:
#UXDiscuss

If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!

Selecting the right UX research method

Published
20th January 2015
by 
Juliet Richardson
Category:
Selecting the right UX research method

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?

The active role of participants and facilitators

Published
1st December 2014
by 
Vicky Brown
Category:
The active role of participants and facilitators

The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing. When a user comes into our test lab to volunteer for a usability testing session, we need to acknowledge that they are a not simply a unanimous voice of our audience but a person entering a novel environment, with all of the concerns and behaviours that entails.