User Experience

How to make a behaviour changing campaign

So how do you change the behaviour of the masses through a website? Well, through social engagement! It’s not just how well you formulate or present your argument. It’s not just about design. It’s about encouraging behaviour of the masses to follow the grain of change. And it starts before a wireframe, before an IA development or even a basic sketch. It starts with the campaign concept. The idea.

Alluring Layouts – drawing and capturing attention

Delve into the instinctive effect of similarity and how to break it to draw users into your design.

Why thanking donors online is powerful

Why should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.

Simplicity? Complexity? Persuasion

The ‘C’ word can send shivers down the spine of a UX consultant. I’m not being crass; I’m talking about complexity of course! From the work of Don Norman we know that actually simplicity is complicated. By mapping design to behaviour we can maximise the user experience, an element of that is making sure they aren’t overwhelmed.

8 tips for a sane IA

For World Usability Day I provided 8 tips (tweets) on Information Architecture “truisms”. Things on how to structure a site, how to prevent poor navigation experiences, and why you would want to avoid buckets! These are things I’d want everyone on a team to know before starting a typical website project. .

Positive UX: Optimal user experience is more than the absence of usability issues

The study of well-being focuses on the topics of positive psychological functioning and experience. It has captured the interest of moral philosophers for centuries. In this article I draw parallels between the fields of well-being and UX in order to illustrate the factors that define and foster ‘Positive UX’ and the implications this may have on measuring good experience with the web.

Promoting committed giving online

With government funding for charity programs being cut, many charities are currently looking at increasing their income from individual giving. However the current economic climate means that people are less willing to give their spare money to charity – charities have to work harder to make their case.

Online donations are one source of individual giving that can work well. A whole range of marketing campaigns can be used to drive people to your website where they can then quickly and easily make a donation.

An introduction to inclusive design

A lot of research goes into understanding how physical disabilities (e.g. blindness) affect users online and how support technologies can help. However many people suffer from psychological disorders or learning difficulties which greatly affect their experiences online, and comparatively little research and development has gone into understanding and designing for these issues.