User Experience

Knowledge is power and this is why we share

In this article I lay the foundations of why I believe people share UX knowledge. I look at three personality types and what influences people to share their knowledge and what makes people think twice about sharing. A model is introduced to try and understand the processes that people go through when deciding to share articles about their own knowledge and experiences.

Encouraging Customer Loyalty- Winning Hits and Joined up CRM

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.

iHobo vs iMutt: Charities in the iPhone era

Charities, like most organisations in the world, are trying to jump on the iPhone wagon to reach a wider audience and to spread the word about each of the causes they support. Although many charities have created an iPhone app, only a few apps have transcended to a greater audience due to its uniqueness and the way they exploit the capabilities this device offers.

Simplicity- It’s complicated

Don Norman ‘the guru of workable technology’ recently posted an article questioning the concept of simplicity in design, proposing that it is not the ‘answer’ to usability after all, and it is highly overrated. His theory is controversial- not only does it go against the traditional principles of design; it contradicts things he has written about himself in his award winning books design of everyday things and emotional design.

5 tips for effortless layouts

A great website layout will deliver an intuitive, effective and enjoyable experience. Layouts are the foundation of presenting information clearly, attracting attention to the right parts and guiding people to their goals. This article focuses on layouts and how to help users interpret them correctly and positively as they scan the page. This guidance can be used throughout the website development process.

Domino’s for iPhone: App review

Recent news stories show how e-commerce sales keep growing, even in the current stage of recession we are in. e-Bay and Amazon are two of the most popular vendors in this sector, but Domino’s Pizza are clearly committed to building a name in the online market too. With a successful online ordering service already live and running, how does their app live up to the expectations?

If you build it will they come?

When the web was young it was almost enough just to have a website. It didn’t need to be great, good design was very much an option, as was consistency or any thought about how someone might want to use it. Over the years we’ve seen how this viewpoint has changed. In an extremely congested [...]

Tracking User Experience with Google Analytics

The average website these days is a collage of CMS-Driven content, rich media and social media updates; users can interact with its pages in so many more ways than simply navigating to a page and reading the content. With more Flash, more media and more javascript functionality per page, the overall user experience has improved, [...]