All posts for "Web Design" category

Design personas or digital profiling - which will you use? - Part 2

Published
25th February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling - which will you use? - Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

Design personas or digital profiling – which will you use? - Part 1

Published
3rd February 2015
by 
Frances Campbell
Category:
Design personas or digital profiling – which will you use? - Part 1

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes.

Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

Online photography — tips from our user testing

Published
15th May 2014
by 
Matt French
Category:
Online photography — tips from our user testing

Photography is one of the most powerful ingredients you can use on your website. This article gives some insight into what makes a good picture for user testing and helps you organise your photography content.

Using content priority wireframes to assist in copy production

Published
27th August 2013
by 
Jon Fisher
Category:
Using content priority wireframes to assist in copy production

As the resurgence in content strategy has continued to grow I have encountered much anecdotal evidence from my peers regarding the delay in projects due to a lack of decent copy. Copy production can often create a chicken and egg scenario where the team is unable to progress without the copy, or the design (using lorem ipsum) does not reflect the copy being produced.

Invisible Design

Published
17th March 2011
by 
Simon Norris
Category:
Invisible Design

Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.

New Nomensa Design - style meets user experience

Published
28th February 2011
by 
Tom Waterhouse
Category:
New Nomensa Design - style meets user experience

A little while ago we released the new Nomensa website! We're all really proud of it, but it's certainly gone through some transformations to get to where it is now. Now it's had some time to settle in, I thought it would be nice to share some of the thinking and initial concepts we went through to get to this point.