Change how clients think about design
Many of us have been in a situation where you put a design in front of a client and cursed the feedback (afterwards). Even with the best preparation, the best design, the sort of feedback you get can vary wildly and it often feels like you have to go back to the drawing board.
If you toil away in private and plonk the design down in front of them with a "Wadda ya think?", things are likely to go down hill, here’s why.