Why are sites that should know better still making the same old mistakes with their checkout process?
Why are big-name pure play sites like Amazon, Very and ASOS losing up to £420 million a month in lost sales?
According to a recent report by Moneybookers, some popular online stores have painfully slow checkouts. Reportedly, some of the worst offenders were “pure play” sites such as Very.co.uk (with a checkout time of 6 minutes 45 seconds), Amazon (5 minutes, 38 seconds) and ASOS (4 minutes, 36 seconds). By Moneybookers’ calculation, this potentially translates into £420 million a month in lost sales.
