All posts for "persuasion" tag

Researching meaning: making sense of behaviour

Published
27th April 2012
by 
Simon Norris
Category:
Researching meaning: making sense of behaviour

Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.

Simplicity? Complexity? Persuasion

Published
27th January 2012
by 
James Coston
Category:
Simplicity? Complexity? Persuasion

The ‘C’ word can send shivers down the spine of a UX consultant. I’m not being crass; I’m talking about complexity of course! From the work of Don Norman we know that actually simplicity is complicated. By mapping design to behaviour we can maximise the user experience, an element of that is making sure they aren't overwhelmed.

Encouraging Customer Loyalty- Winning Hits and Joined up CRM

Published
21st June 2011
by 
Michael Harris
Category:
Encouraging Customer Loyalty- Winning Hits and Joined up CRM

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.

iHobo vs iMutt: Charities in the iPhone era

Published
13th May 2011
by 
Jesus Villanueva
Category:
iHobo vs iMutt: Charities in the iPhone era

Charities, like most organisations in the world, are trying to jump on the iPhone wagon to reach a wider audience and to spread the word about each of the causes they support. Although many charities have created an iPhone app, only a few apps have transcended to a greater audience due to its uniqueness and the way they exploit the capabilities this device offers.

Invisible Design

Published
17th March 2011
by 
Simon Norris
Category:
Invisible Design

Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.

“Do we need to push?”: A proposed framework for persuasion in ecommerce design

Published
3rd December 2010
by 
Jon Fisher
Category:
“Do we need to push?”: A proposed framework for persuasion in ecommerce design

To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!

Designing simple tools for complex messages

Published
16th July 2010
by 
Jon Fisher
Category:
Designing simple tools for complex messages

Recently every news article seems to refer to budget cuts as a result of the global financial meltdown. I have read 20 different articles and still do not feel like I fully understand the problem. How can I begin to understand such a complicated subject? How can the internet help me understand? Tools allow us to understand a subject through exploration and rehearsal without any risk if we go wrong. We all know the best way to learn something is to do it yourself! This engaged risk-free learning, I believe, is the secret strength of online tools. They persuade learning through a subtle and passive process.

Persuasive web design in e-commerce: "How to sell things and influence people"

Published
1st April 2010
by 
Jon Fisher
Category:
Persuasive web design in e-commerce: "How to sell things and influence people"

Many of the techniques introduced in my first captology article are applicable to the design of ecommerce websites. Unlike other websites which may have a diverse range of behaviours they want to encourage, ecommerce websites have a single objective, to make you spend money! How does the role of money impact persuasive web design?