All posts with the tag of persuasion

16th July 2010 by Jon Fisher | User Experience

Recently every news article seems to refer to budget cuts as a result of the global financial meltdown. I have read 20 different articles and still do not feel like I fully understand the problem. How can I begin to understand such a complicated subject? How can the internet help me understand? Tools allow us to understand a subject through exploration and rehearsal without any risk if we go wrong. We all know the best way to learn something is to do it yourself! This engaged risk-free learning, I believe, is the secret strength of online tools. They persuade learning through a subtle and passive process.

1st April 2010 by Jon Fisher | User Experience

Many of the techniques introduced in my first captology article are applicable to the design of ecommerce websites. Unlike other websites which may have a diverse range of behaviours they want to encourage, ecommerce websites have a single objective, to make you spend money! How does the role of money impact persuasive web design?