All posts with the tag of psychology

1st February 2012 by Simon Norris and Juliet Richardson | User Experience

Why should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.

20th October 2011 by Michael Harris | User Experience

A lot of research goes into understanding how physical disabilities (e.g. blindness) affect users online and how support technologies can help. However many people suffer from psychological disorders or learning difficulties which greatly affect their experiences online, and comparatively little research and development has gone into understanding and designing for these issues.

17th March 2011 by Simon Norris | Web Design

Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.

8th November 2010 by Michael Harris | User Experience

In part one we talked about the ‘heartstrings’; how to engage the user’s emotions and persuade them to help your cause. This part will focus on the ‘purse strings’; how to persuade people to translate this desire to help into an online donation.

8th November 2010 by Michael Harris | User Experience

Persuasion is a subtle art, but an understanding of the psychology of donation can help reap great benefits for your cause. This two-part article explores human nature, caring for and helping others, and how we can use these ideas to design websites which turn viewers into donors. Eight tips for achieving this are embedded within the text and summarized at the end of part two. Part one will focus on emotion…

20th October 2010 by Alastair Campbell | Nomensa thinks

Many of us have been in a situation where you put a design in front of a client and cursed the feedback (afterwards). Even with the best preparation, the best design, the sort of feedback you get can vary wildly and it often feels like you have to go back to the drawing board.

If you toil away in private and plonk the design down in front of them with a "Wadda ya think?", things are likely to go down hill, here’s why.

4th February 2010 by Simon Norris | Simon says

The Nomensa design philosophy and our commitment to making the web a better and more intuitive place for all of us.

28th February 2006 by Léonie Watson | Uncategorised

User experience might sound like just another bit of marketing candy, but there’s a lot of science hiding behind this feel good phrase.

People always come to a web site with a goal in mind, whether that’s to book tickets, find out when the local recycle centre is open, check their bank statement or listen to the radio. It sounds remarkably simple, a logical assertion that the purpose of any web site is to fulfil the goals of the user. But time and time again, this fundamental concept is overlooked or underestimated.

It takes a subtle combination of a number of different disciplines to build a web site that is functional, attractive, supportive and user friendly. Each one plays a vital role in creating an environment where people can achieve their goals without difficulty, obstruction or frustration.