Thoughts, ideas and solutions on UX, web accessibility and design

All posts with the tag of user experience

5th November 2010
by and
User Experience

User testing for iOS devices

For the last couple of months we have been bombarded with figures about Apple’s massive success. Over 120 million devices sold and 6.5 billion app downloads are astonishing figures. One could think that all apps in the App Store are amazing because everybody is downloading them! That, unfortunately, is far from true. The vast majority of apps are just downloaded to try them out, and then dismissed after some weeks or even days.

20th October 2010
User Experience

Why are websites big?

Why do some websites have ten pages whilst others have 10,000? What makes a website big? I am not talking about how to do content strategy nor am I talking about analytic review and content pruning. I am asking a very simple question: why are some websites bigger than others?

15th October 2010
Nomensa thinks

Internet TV: UX a potential casualty in the battle for the living room?

The Internet-enabled TV has been around for a little while, but the fight for control of the living room has begun in earnest now that Google has joined the fray. Instinctively Internet on TV makes sense, after all many people admit to using a laptop, netbook or iPad when watching TV, so why not bring that experience to the TV itself? However, I can’t help feeling that in the rush to get the web onto the widescreen nobody has properly stopped to think about whether it really matches with how anyone uses their TV or consumes information from the Internet. In the UX industry this is known as the “context of use”. If you fail to consider this properly, you end up with a product that isn’t fit for purpose.

23rd August 2010
Web Design

Three rules for creating accessible forms

As part of my role at Nomensa I have spent a significant amount of time evaluating the accessibility conformance on a range of websites. When auditing these websites I have been consistently surprised at the way in which web forms have been implemented. Forms can be a source of confusion for everyone, not least for people with cognitive disabilities and visual impairments.

16th July 2010
User Experience

Designing simple tools for complex messages

Recently every news article seems to refer to budget cuts as a result of the global financial meltdown. I have read 20 different articles and still do not feel like I fully understand the problem. How can I begin to understand such a complicated subject? How can the internet help me understand? Tools allow us to understand a subject through exploration and rehearsal without any risk if we go wrong. We all know the best way to learn something is to do it yourself! This engaged risk-free learning, I believe, is the secret strength of online tools. They persuade learning through a subtle and passive process.

Why are sites that should know better still making the same old mistakes with their checkout process?

Why are big-name pure play sites like Amazon, Very and ASOS losing up to £420 million a month in lost sales?

According to a recent report by Moneybookers, some popular online stores have painfully slow checkouts. Reportedly, some of the worst offenders were “pure play” sites such as (with a checkout time of 6 minutes 45 seconds), Amazon (5 minutes, 38 seconds) and ASOS (4 minutes, 36 seconds). By Moneybookers’ calculation, this potentially translates into £420 million a month in lost sales.

5th February 2010
Simon says

Your feedback is important to us!

How many times have you visited a site for the very first time only to be presented with an annoying pop-up that asks you to complete a survey about the site you have only just visited?!

4th February 2010
Simon says

Humanising Technology

The Nomensa design philosophy and our commitment to making the web a better and more intuitive place for all of us.


At Nomensa we deliver user experience design solutions. Our blog, Humanising Technology is where we discuss our thoughts, ideas and solutions on users experience, web accessibility and web design.