Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.
All posts for "user experience" tag
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.
10 reasons why you shouldn't come to Interact London
Thinking about coming to Interact London this year? I'd be wary if I were you. Here's 10 reasons you should stay well away (or not)...
UX Talking – speaking at conferences & events
- 10th April 2015
- Shanice Dover
We’ve previously spoken about Nomensa’s involvement with UX Discuss. Since that post it’s continued to grow both online and within Nomensa with intriguing topics such as ‘The ethics of User Experience’ and ‘Getting the best out of user interviews’ generating lively discussions. As coordinators of several events, the topic ‘UX talking – speaking at conferences & events’ caught our eye.
User testing, beyond usability
Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!
Latest industry insights
Privacy, or more specifically online privacy, has been getting a lot of attention of late. Whether it is big brands being hacked, online services facing security breaches or our right to privacy being questioned by our governments, there is almost daily media coverage of it. Nobody, it seems is immune from it.
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