All posts with the tag of User Experience

3rd October 2011 by Michael Harris | Nomensa thinks

This is a thought piece to help explain what I am calling ‘Yo! Usability’.

To illustrate it, let’s design a restaurant…

13th September 2011 by Simon Norris | Simon says

Sometimes, we place far too much importance on the advent of new technology. In fact, technology has not been the ‘difference’ people expect for quite a while. Defining and refining your customer experience and how you want your customers to feel about your brand is the only real differentiator. The best person to help you manage and deliver a great customer experience is the CXO – The Customer Experience Officer. Does your organisation have a CXO? If it doesn’t it should have!

21st June 2011 by Michael Harris | User Experience

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.

13th May 2011 by Jesús Villanueva | User Experience

Charities, like most organisations in the world, are trying to jump on the iPhone wagon to reach a wider audience and to spread the word about each of the causes they support. Although many charities have created an iPhone app, only a few apps have transcended to a greater audience due to its uniqueness and the way they exploit the capabilities this device offers.

17th March 2011 by Simon Norris | Web Design

Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.

8th March 2011 by Léonie Watson | Web Accessibility

HTML lists are simple but extremely useful. Like HTML headings, they help give semantic meaning to information on a web page. Coded correctly, lists also give screen reader users important insights into the nature of the content they’re exploring.

28th February 2011 by Tom Waterhouse | Web Design

A little while ago we released the new Nomensa website! We’re all really proud of it, but it’s certainly gone through some transformations to get to where it is now. Now it’s had some time to settle in, I thought it would be nice to share some of the thinking and initial concepts we went through to get to this point.

25th February 2011 by Michael Harris | User Experience

Don Norman ‘the guru of workable technology’ recently posted an article questioning the concept of simplicity in design, proposing that it is not the ‘answer’ to usability after all, and it is highly overrated. His theory is controversial- not only does it go against the traditional principles of design; it contradicts things he has written about himself in his award winning books design of everyday things and emotional design.