All posts with the tag of User Experience

4th February 2011 by Jesús Villanueva | User Experience

Recent news stories show how e-commerce sales keep growing, even in the current stage of recession we are in. e-Bay and Amazon are two of the most popular vendors in this sector, but Domino’s Pizza are clearly committed to building a name in the online market too. With a successful online ordering service already live and running, how does their app live up to the expectations?

28th January 2011 by Simon Norris | Simon says

If like me you are a ‘collector’ of business cards and have a constantly growing collection, keeping them all together in an app makes a lot sense. In fact, business cards are still a common method for sharing details, so the hassle of storing and finding them can be removed with this app. Therefore, having the details available in your phone is very useful because this is the most obvious place to keep them!

6th December 2010 by Jesús Villanueva | User Experience

Serendipity can help develop new ideas in fields like science and art. These “discoveries by accident” are seen as a powerful tool in creative processes. But how can we design to add serendipity as a feature? How is online serendipity supported?

3rd December 2010 by Jon Fisher | User Experience

To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!

23rd November 2010 by Juliet Richardson | News flash

We have just published our latest research report – Trust in the Checkout – which can be downloaded on our website. This report showcases the findings from a detailed piece of research in which we reviewed the checkout processes of ten of the top online retailers in the UK. The list included “pure-play” retailers such as Amazon and Play, as well as high street names, like Next, Debenhams and B&Q.

8th November 2010 by Michael Harris | User Experience

In part one we talked about the ‘heartstrings’; how to engage the user’s emotions and persuade them to help your cause. This part will focus on the ‘purse strings’; how to persuade people to translate this desire to help into an online donation.

8th November 2010 by Michael Harris | User Experience

Persuasion is a subtle art, but an understanding of the psychology of donation can help reap great benefits for your cause. This two-part article explores human nature, caring for and helping others, and how we can use these ideas to design websites which turn viewers into donors. Eight tips for achieving this are embedded within the text and summarized at the end of part two. Part one will focus on emotion…

5th November 2010 by Jesús Villanueva and Michael Harris | User Experience

For the last couple of months we have been bombarded with figures about Apple’s massive success. Over 120 million devices sold and 6.5 billion app downloads are astonishing figures. One could think that all apps in the App Store are amazing because everybody is downloading them! That, unfortunately, is far from true. The vast majority of apps are just downloaded to try them out, and then dismissed after some weeks or even days.