All posts with the tag of user testing

1st June 2010 by Juliet Richardson | User Experience

When launching a new website or new functionality on your website, you want to be confident that it will be successful and provide a good return on investment. For example, you don’t want to build a forum that doesn’t attract any comments.

How can you be sure that your site will be successful? Research and testing with your audience is one way to help ensure confidence. However, doing the wrong type of test can generate false confidence and lead to costly mistakes. Coca-Cola is one such example.

1st May 2009 by Juliet Richardson | User Experience

Usability testing is a great way to connect with the actual users of your website and to understand not only what issues and problems users have when trying to use your site, but also what they like and what is working well.

Can your users find their way around your website, select products and successfully complete a journey to the shopping basket without getting lost or frustrated? Or is there a key piece of information your users cannot find? It is here that usability testing comes in. Usability testing closes the gap between thinking you know how your users behave and knowing why they behave they way they do. Closing this gap will result in dramatic increases in customer satisfaction, conversion rates and profitability.

1st August 2006 by Simon Norris | User Experience

The user experience of a website. Everyone is talking about its impact on the bottom line. And because of this, everyone talks about usability testing – testing your website with actual users – and how it delivers recommendations for improving the site’s user experience.

But how can you maximise the commercial value of usability testing?

If you make an investment in user testing, you want to see the clearest possible return on investment (ROI). Eye tracking – one form of user testing – delivers strong visual results, communicating webpage success and failure to executives and developers alike. However, you still need the experienced interpretation of eye tracking results to deliver feasible and actionable improvements to your website.