All posts for "UX" tag

S=R/E or How I’ve Learned to Let Go of Delight | By Leo Frishberg

Published
13th July 2016
by 
Category:
S=R/E or How I’ve Learned to Let Go of Delight | By Leo Frishberg

Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?

Show Me the Money: Making Digital Tangible

Published
7th June 2016
by 
Charlie Martin
Category:
Show Me the Money: Making Digital Tangible

Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.

Talking Psych to Non-Psychologists – Part 3

Published
31st May 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists – Part 3

The final part of Mike Harris' 'Talking Psych to non-Psychologists' tackles that practical reality of agency life – acting like an expert from your first day onwards. The article presents three thinking tools for meetings and other situations requiring expertise.

UX Design is not a Desk Job

Published
23rd May 2016
by 
Aled Evans
Category:
UX Design is not a Desk Job

Aled, one of our Senior UX Consultants recently spent a day riding in an ambulance as part of a UK-wide service design project. Here are his thoughts on that experience…

Talking Psych to Non-Psychologists – Part 2

Published
2nd March 2016
by 
Michael Harris
Category:
Talking Psych to Non-Psychologists – Part 2

I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...

UX Strategy is Hitting its Stride

Published
16th February 2016
by 
Simon Norris
Category:
UX Strategy is Hitting its Stride

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.