This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.
All posts for "web design" tag
Design personas or digital profiling – which will you use? - Part 1
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes.
Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
About Nomensa - infographic
An infographic of Nomensa's timeline over our past 11 years.
Meaning First: a manifesto for user-experience design
Meaning is what we assign to every aspect of our lives from the simplest of actions to the most complex. The design of any digital experience that feels meaningful has to accommodate our basic human need for discovery.
Meaning-first is a design approach that puts emphasis on delivering meaningful interactions.
Accessible use of colour in web design
A quick explanation on why colour shouldn't be the only means of conveying the information on a website.
Researching meaning: making sense of behaviour
Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.
Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.
5 tips for effortless layouts
A great website layout will deliver an intuitive, effective and enjoyable experience. Layouts are the foundation of presenting information clearly, attracting attention to the right parts and guiding people to their goals. This article focuses on layouts and how to help users interpret them correctly and positively as they scan the page. This guidance can be used throughout the website development process.
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