Nomensa's approach is detailed yet flexible and their expertise evident. The team is always willing to go the extra mile.
I would recommend Nomensa to any company that is serious about web usability and accessibility.
- Senior Marketing Manager, British Gas.
Challenge
British Gas offers a number of products and services through the web site, including energy supply, central heating installation and care, insurance, and advice about moving home. This range is constantly being added to and so it was necessary to ensure these are offered in way which allows customers to purchase, manage their account and research information about new products in a user friendly and therefore commercially focused environment.
Process
Nomensa has worked extensively with the British Gas team in a number of areas covering competitor analysis, usability testing, web design and review, Triple-A template development, masterclass training and ongoing support. The addition of a number of microsites to the main house.co.uk website provided the opportunity to create optimal customer journeys to buy products such as central heating care and boiler care.
Outcomes
British Gas can be confident that the house.co.uk web site provides an inclusive user experience. Coupled with this, the work undertaken to ensure the ease of use of the site means that the commercial benefits far outweigh initial investment.
