Working with Nomensa has enabled us to successfully build an accessible website. More importantly, we now have the skills and knowledge to carry this forward with our future web development.
- Web Marketing and Development Manager, Midlands Co-operative Society
Challenge
With ongoing work to improve the user experience of the website and meet web accessibility guidelines, Midlands Co-operative Society required support to achieve both a Double-A website in their existing look and feel, and the assurance that all new pages and features to the website would also be accessible, usable and orientated to users' goals.
Process
Nomensa created Double-A accessible templates for the Midlands Co-op that incorporated their existing look and feel and brand values.
Nomensa supported the in-house team when integrating the new templates. Nomensa ensured a high level of knowledge transfer to the Midlands Co-op team to allow them to maintain and update their website with the knowledge that new pages will conform to Double-A accessibility.
Outcomes
Since Midlands Co-op launched its new templates it has experienced a record increase in visitors to their home page, also helped by their new templates being search engine friendly.
Midlands Co-op has also experienced a 90% increase in year-on-year traffic figures, 80% increase in time spent on the website and a 40% increase in website downloads, and this is only in the two months since the new template integration.
Midlands Co-op wants to ensure that its future user experience remains inclusive and engaging. By working closely together, Nomensa presented a human-centred design strategy that will deliver measurable return on investment and fulfil its accessibility obligations in an ongoing fashion.
