e-Engagement Partner for National Trust

Working with the National Trust since 2008 we have become a natural extension to the National Trust team and together we are improving a number of online and digital experiences for over 3.5 million National Trust members.

The National Trust has a broad and diverse audience and having conducted over 40 projects together to date, from website design and navigation structure to onsite usability testing and iPhone app usability testing. Throughout our engagement we have investigated the online behaviour, attitudes and aspirations of the National Trust audience, and translated these findings into design decisions that form website features and functionality. Ultimately we are working towards developing the Trust’s digital presence and meeting the objectives of the business and it’s audience.

Whatever the project, due to their broad online audience, we have created experiences that are simple, intuitive and engaging to meet a variety of requirements, and encourage users to delve into the fantastic depths of information and insight that the Trust provides.