Designing the perfect donation process: Part 1

Nomensa’s CEO, Simon Norris has collaborated with Jason Potts from Think Consulting Solutions to create two whitepapers on designing the perfect donation process.

Research has shown that 47% of people visiting a website intending to make a donation, don’t get to the end of the process. Part 1 will present the first steps to identifying the key factors that guarantee visitors to your site complete their journey and become donors.

The focus of this whitepaper follows on from Simon and Jason’s presentation at the Institute of Fundraising this July where they first outlined some of the common issues with the donation journey designs and how non-profits can build a longer-term engagement, one donor at a time.
This whitepaper represents a hugely valuable resource for any charity and will assist them in the optimisation of the donation journey to ensure it is more effective and meaningful.

The next whitepaper will explore in greater detail the results and findings from implementing the insights from the first evaluation in a live environment.

To download the whitepaper, please fill out the form below.