The game is fully accessible using screen-reader software

Nomensa, experts in improving e-business effectiveness through humanising design, today announced the completion of a fully accessible Flash game, Blind Date, for the Royal National Institute of the Blind (RNIB).

The game, built in Macromedia Flash MX, is fully accessible using screen-reader software, Jaws V4.5 and Window-Eyes V4.2. In addition, an HTML version of the game has been developed to enable users with older versions of the software to enjoy the experience.

Developing accessible technology using Adobe Flash is a new area that has not yet been fully explored. Accessibility features have been built into the software but many developers are unsure how to implement accessible technology using this tool.

The challenge of developing accessible Flash has been very exciting for everyone associated with the project and a number of people with sight problems have been involved at every stage of the process to ensure that the outcome is successful. Simon Norris, managing director of Nomensa comments:

Nomensa recognises that technology should be designed for people regardless of ability and are committed to making the web universally accessible and usable.

Nomensa firmly believe that making accessible Flash is an important step in the evolution of the Internet in terms of universal access. This game demonstrates how engaging Flash content can be designed with accessibility in mind.

The game draws on the experience of dating, a subject everyone can relate to and understand. The effective use of sound as well as animation makes the game engaging and enjoyable for both sighted and non-sighted users. Julie Howell of the RNIB adds:

This is the first time a game this sophisticated and this much fun has been designed so that blind and partially sighted internet users can play too.

We hope that more web designers will realise that they can create exciting, colourful games that don't exclude people with sight problems.

The game is hosted by Centrica and can be viewed online at rnibblinddate.nomensa.com. 

About the RNIB Campaign for Good Web Design

RNIB's Campaign for Good Web Design was launched in 1999 to promote the creation of web products and experiences that can be used by everyone, regardless of ability/disability, technology and circumstance. Further information can be found on the RNIB website.

About Centrica

Centrica is a leading provider of energy and other essential home services. In 2001, it had a turnover of £12.3 billion. In the UK, Centrica offers gas and electricity supply and related products under the British Gas brand, roadside and financial services from the Automobile Association (AA), telecoms products and services through One.Tel and British Gas, and financial services through Goldfish. The group's strategy of international expansion has seen it make acquisitions in North America and Europe. It has over 32,000 employees globally, mostly in the UK. More information is available at www.centrica.co.uk. Details on Centrica's approach to its disabled employees and customers can be found at www.centrica.com/responsibility.

About Nomensa

Established in 2001, Nomensa is the digital agency which specialises in perfecting online user experience.  It combines usability, accessibility and strong web development skills to help public and private sector clients develop online strategies, be more inclusive and accountable.

Nomensa has a research based methodology that put people at the centre of its activities.  Everything it does focuses on understanding the experience people have when using technology.

Nomensa works with FTSE 250 companies, Central Government Departments, Local Authorities and Councils, and leading Universities, as well as several other organisations in the finance, IT and charity sectors.