Explaining the concepts of user experience

As part of the Netimperative "beauty parade" series, Nomensa presented themselves to an audience of delegates from various professional online communities to explain the concepts of usability and accessibility and how they can drive tangible customer and business benefits.

Netimperative have developed the beauty parades in order to provide digital industry professionals the ability to save time and effort when choosing suppliers. Also speaking at the beauty parade were five other consultancies providing usability and accessibility services.

The event was introduced by Ashley Friedlein, CEO for E-Consultancy, who spoke about the value of providing the marketplace with leading service providers in a focused environment.

Nomensa shared the idea of humanisation with the audience. Léonie Watson, leading accessibility consultant explained:

One world, one vision, one mind, one solution, means that we can use our humanity to develop solutions that will harness technology, to help all people." She continued, "It means designing solutions so simple that people can do it with their eyes shut.

Simon Norris, managing director of Nomensa, highlighted the success of Haringey council’s website (www.haringey.gov.uk):

By creating the first triple-A standard web site in local government, we were not only able to help Haringey achieve accessibility requirements, but we were able to demonstrate that a higher standard is attainable.

Norris went on to explain,

If Nomensa goes beyond expectations, then we are not only meeting standards, we are raising them within the industry.

The Nomensa methodology was explained, emphasising commitment, quality, ethics and passion as core values in delivering services using progressive project management. These are key drivers in creating a successful and professional website that delivers results.

The beauty parade proved itself to be a beneficial forum for leaders in the field of usability and accessibility to network with potential clients and partners.

About Nomensa

Established in 2001, Nomensa is the digital agency which specialises in perfecting online user experience.  It combines usability, accessibility and strong web development skills to help public and private sector clients develop online strategies, be more inclusive and accountable.

Nomensa has a research based methodology that put people at the centre of its activities.  Everything it does focuses on understanding the experience people have when using technology.

Nomensa works with FTSE 250 companies, Central Government Departments, Local Authorities and Councils, and leading Universities, as well as several other organisations in the finance, IT and charity sectors.

For further information regarding future events that Nomensa are speaking at please contact Caroline Risk on 0117 929 7333, or email info@nomensa.com.