Online strategy and web accessibility interlinked
On the 7th July 2005, The British Standards Institute (BSI)
Business Information will be holding an event that will highlight web
accessibility as a key issue when implementing a successful business
strategy. Nomensa, the research and design company specialising
in web accessibility, will talk at the event alongside other leaders in
the industry such as the Royal National Institution of the Blind (RNIB) and the Disability Rights
Commission (DRC).
Assessing the Business Benefits, one of the main topics of the one day event will address how accessibility fits into the company’s overall strategy, best practices in measuring your site for accessibility, and cost effective solutions for implementation.
Nomensa will address topics that are frequently asked by professionals about realising the business benefits of accessibility in online communications. Leonie Watson, head of accessibility at Nomensa comments:
It’s simple really, if you generate more customers you will generate more revenue. The more accessible you make your online products and services, the more people you include as potential customers- this means good return on your web site investment.
The BSI event will be held on July 7th at the BSI Headquarters in London. Tickets can be booked online, or by calling direct at 020 8996 9001.
BSI Business Information delivers leading-edge best practice solutions through the development and publication of standards and related information products.
As the publishing division of the BSI Group, we offer a wide range of products and services that can help you to successfully implement best practice, manage business critical decisions and achieve excellence.
About Nomensa
Established in 2001, Nomensa is the digital agency which specialises in perfecting online user experience. It combines usability, accessibility and strong web development skills to help public and private sector clients develop online strategies, be more inclusive and accountable.
Nomensa has a research based methodology that put people at the centre of its activities. Everything it does focuses on understanding the experience people have when using technology.
Nomensa works with FTSE 250 companies, Central Government Departments, Local Authorities and Councils, and leading Universities, as well as several other organisations in the finance, IT and charity sectors.
