Wednesday 6th June 2007
Parker’s, part of the EMAP group, provide millions of car buyers with independent and accurate information on prices and specification of cars, vans and motorbikes. They monitor 1.5 million vehicle sales every year, which equates to more than 4000 every day. Therefore their online user experience is crucial to their success.
Parker’s relationship with Nomensa began when they contacted Nomensa about improving the online user experience of their website so that their users can achieve their online goals, search vehicles easily and find information quickly. Employing Nomensa’s usability expertise, a user experience review of the Parker’s website is being conducted, providing Parker’s with both short and long term recommendations for their website.
Moving forwards from this point, Parker's has employed Nomensa as their partner to conduct all ongoing usability projects for the Parker's website. An exciting time for all those involved, the Parker's website is set to steadily improve, offering its users an optimum online user experience.
It is refreshing to work with a company that really understands what users want from a website and how best to design for those needs - they don't just quote usability textbooks, they actually understand the concepts through and through. Nomensa's approach and professionalism is confidence-inspiring and reassuring from the word go, and working with them will deliver us a major competitive advantage. I am totally confident that working with Nomensa will make a massive difference to winning and keeping users, growing our commercial revenues, and winning more advocates who will spread the word of Parker's online.
- Editor of Parker's
