Mirror Group’s websites reached a total audited online audience of [4,403,869] unique users for the month of March.
Compared to internal measurement data for March 2007 the number of unique users for the group’s sites, which includes mirror.co.uk, is up in excess of 93%*.
Importantly, over [56.74% or 2,498,613] of the audience are from within the UK, compared to [43.26% or 1,905,256] who are overseas users.
Paul Hood, Head of Mirror Group Digital, said:
We are committed to growing our sites organically and have avoided the temptation to buy in web traffic or manipulate page impressions.
Our approach has instead been extensively focused on usability testing, which has resulted in making the overall online experience of our websites as user-friendly as possible.
Nearly 60% of our reach is UK based and our primary focus remains on maximising this audience, which is important and relevant to our advertisers.
Read The Daily Mirror case study to find out more about this exciting project.
Notes to editors:
March 2008: ABCe March 2007: HBX Y-O-Y %
Mirror Group UUs: [4,403, 869] 2,278,454 (gross figure, non-de-duplicated) 93%
*The growth achieved since March 2007 is understated as we are comparing a de-duplicated Omniture number in 2008, with an aggregate gross HBX number in 2007.
