Usability: success factors and pitfalls - share knowledge with digital marketers

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On 26th April 2006 Knexus Community, the Corporate Digital Business Network, is holding a roundtable forum on usability. The forum includes insights on what companies must take into account for usability diagnosis, presented by industry expert Simon Norris, Managing Director of Nomensa, followed by a moderated roundtable workgroup to address key challenges and generate new ideas for the participants.

This forum presents an exciting opportunity to learn from industry peers and to share Nomensa knowledge about usability best practice.  The forum will address critical issues about usability including translating usability research into effective design; measuring and demonstrating ROI and maximising the commercial value of usability.

- Simon Norris, Managing Director of Nomensa

Benefits of participating include:

  • Learning about the key success factors and pitfalls for usability, based on real examples;
  • Generating new ideas;
  • Meeting your peers who are focused on usability and willing to share their experience, challenges and knowledge;
  • Validating your own usability strategy;
  • Understanding which usability methods are the most effective for your organisation;
  • Gaining important insights on what other companies are planning and implementing.

Join the debate with companies including: Diageo, E.ON, Hotcourses, P&O Ferries, Prudential, uSwitch and many more. For more information about the roundtable forum which is held on 26th April 2006 and find out how to get involved, visit

http://www.knexusgroup.com/usability

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