20 October 2005

Publisher of men's magazine, Maxim, is relaunching its website and moving to a single content management system (CMS), according to Brand Republic.

It is expected that Dennis Publishing will revamp all of Maxim's websites across the world and introduce a number of new sections and features.

New additions could include Maxim TV, music samples and downloads as well as a dating service.

"Maxim is a market-leading magazine in 31 countries, is available on mobiles in 21 of those countries, and now, with the launch of Maxim Global, is set to become an international web brand," managing director of Dennis Interactive, Guy Sneesby, told Brand Republic.

With a single CMS, Maxim's websites in the Netherlands, Greece, Romania and India will be able to customise the original website template and create their own national editions.

© Adfero Ltd

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