7 March 2005
A recently published report has confirmed that Internet usability is triggering a wholesale rekindling of the general public's interest in political affairs.
Governments and ministers not only in the UK but worldwide have been seeking to reignite dwindling public political interest for years and now it seems their prayers are being electronically answered.
This latest increasingly popular practice in the area of usability was unveiled in a study commissioned by both the Press and the Pew Internet and American Life Project and the Pew Research Centre for the People.
And although the study was carried out in the US, its figures are relatable to the UK where the start of similar Internet-motivated trend is occurring.
According to figures, 29 per cent of adults use the Internet to follow political developments and attain the latest news.
This figure is up from just four per cent in 1996 and a mere 18 per cent in 2000.
Additionally, 18 per cent of adults claimed they accessed the Internet for the large majority of their political updates, rivalling the use of traditional sources radio and newspapers.
Ten Downing Street will welcome the news as the government seeks to exploit this growing interest further through increased web-related activity in the coming 12 months.© DeHavilland Information Services plc
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