5 April 2005
The Internet is becoming the primary source for business leaders to find business-to-business (B2B) news, it has been revealed.
According to a new survey from the Association of Online Publishing (AOP) business leaders prefer to find out information relating to their industry through the Internet than by reading print publications.
Almost a quarter of business leaders put websites above any other sources of information as their favourite way of accessing the latest information and news about their firm's industry, said the AOP.
The importance of Internet advertising is highlighted by the survey as the most effective way of promoting products and services to other businesses.© DeHavilland Information Services plc
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