21 April 2005
The ease and versatility of the Internet is attracting customers away from traditional print catalogues to online retailing according to new research.
Research by Mintel shows that 32 per cent of adults said they bought over the Internet in 2004, whereas, 25 per cent bought from a catalogue.
Since 2000 the number of people shopping on the Internet has risen from nine per cent but those buying through print catalogues has fallen from 53 per cent.
Richard Perks, director of retail research at Mintel, said: "Mail order has failed to change or diversify sufficiently to appeal to today's more demanding and sophisticated home shopping audience.
"Home shopping retailers must admit that the days of the big book are over."© DeHavilland Information Services plc
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