23 May 2005
A new survey has revealed that buying online is by far and away the most popular way of booking a holiday in the UK.
Research carried out by travel distribution expert Amadeus reveals that 36 per cent of UK residents book their holidays online, compared with just 20 per cent who go to high street travel agents.
Just 18 per cent book their holidays using call-centres.
In addition, over half of Britons (51 per cent) use the Internet to research holiday destinations and find out about the latest deals for flights and hotels.
The findings follow the publication last week of figures showing that the majority of Europeans believe that Internet booking results in lower prices.
A survey of consumers in the UK, France, Italy, Spain and Sweden by travel group Galileo showed that almost three-quarters (73 per cent) believed they got better deals and more choice online.
However, 53 per cent also expressed security concerns with regard to online booking.© DeHavilland Information Services plc
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