30 September 2005
A website is playing a vital role in a new nationwide health campaign, providing people with vital information on how to get fit.
The organisation, Sport England, commissioned a YouGov poll, which revealed that over three quarters of women and just over 60 per cent of men were not doing enough exercise. However, over 60 per cent wanted to get more active.
In light of these statistics, Sport England has launched its Everyday Sport campaign. At the centre of the new initiative is the Everyday Sport website, providing key information on when, where and how to get fitter and healthier.
"So many campaigns tell people what they shouldn't be doing -- don't smoke, don't drink and drive. Everyday Sport is quite unusual in that it is telling people what they should be doing," said Roger Draper, chief executive of Sport England.
The website has a search facility allowing users to locate their nearest fitness club or sports team. Users can also keep their own online fitness diary where participants can set targets and record exercise patterns, from a 10-minute walk to an intensive gym session.
It is all contributing towards Sport England's government set targets of increasing the number of people in sport or physical activity by three per cent in the next three years.
The campaign is encouraged by reports from around the world that show long term campaigns combined with more investment in sporting facilities is fundamental to making people fitter.
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