17 January 2006
A new £1 million awareness campaign has been launched by the Home Office in an effort to make the Internet a safer place for children.
It aims to remind children and teenagers of the potential dangers of the Internet and warn them not to give out personal details to people they have only met online.
The initiative will use adverts on the Internet and the radio as well as newspapers and magazines to convey its message.
The advisory website called "Internet safety zone" is also being promoted as a useful tool for parents on how they can ensure their child is making the best use of the web, safely and securely.
"The Internet can be a great tool for children, allowing them to learn and communicate in ways we wouldn't have believed possible twenty years ago," commented Home Office minister Paul Goggins.
"But just like the real world, the virtual world can contain dangers for children. Sadly, some people online are not who they say they are, and are out to harm or prey on children.
"Parents should familiarise themselves with our advice on safety online, and children need to know how to protect themselves. Together, we can make the Internet a safer place for children."
In just the last three years, approximately £3 million has been spent on improving people's awareness of keeping safe online.
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