13 January 2006

Parents or those thinking about starting a family can now download parenting tips from the web.

For the next six months, the BBC is allowing web users to access clips from the broadcaster's parenting TV shows online.

It aims to provide parents with easy, bite-size clips that provide useful information and are accessible whenever convenient to the viewer.

"In the future people are going to be watching TV programmes in many different ways," explained Jana Bennett, director of television at the BBC.

"The parenting video on demand player aims to give us a real insight into how that future might look.

"Busy parents will have access to free parenting advice in the form of bite-size, video clips from hit BBC shows such as Child of Our Time and Little Angels - so not only will viewers be able to watch the programmes they love again, but more significantly, they will also be able to do so when they want to, and in a format that's convenient for them."

This new web-based initiative follows proposals this week from the prime minister suggesting an increase in the number of parenting orders issued against parents with unruly and anti-social children as well as the establishment of a national parenting academy to provide training to those working with problem families.

© Adfero Ltd

Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.