30 January 2006

The popular travel information website Lonely Planet has decided to use its site for advertising for the first time ever.

Already attracting over two million unique users and about 15 million page impressions per month, the site is looking to further boost its revenues through the use of online advertising space.

Cameron Holland from the Lonely Planet said he hoped this latest move would make the site "even more compelling" for independent travellers.

As well as conducting research on their next trip away, the site acts as an online community for travellers, receiving about 1,000 emails and letters a day and its bulletin board, the Thorn Tree getting over 5,000 posts.

The advertising deal has been signed with the network Ad-2-one, after beating rival company Unamins.

© Adfero Ltd

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