27 April 2006

In an effort to attract more people to its website, the BBC has launched a number of new services and initiatives to expand its website's capabilities.

The project has been called bbc.co.uk 2.0 and will be based on three concepts: share, find and play.

Website users will be able to have their own personalised sections and can post blogs or even home videos, in what is aimed to be a public service version of existing sites that provide individual spaces.

People could be able to find a full programme archive in text form, as a prototype website has been launched, storing details of the thousands of programmes in the corporation's history.

In addition, its media player has been improved and re-branded and will now be called BBC iPlayer.

On this playing technology, Ashley Highfield, BBC director of new media and technology, said: "What BBC iPlayer is going to do is simply offer you catch-up television on your computer, up to seven days after transmission.

"At any time, you'll be able to download any programme from the eight BBC channels and then watch it on your PC."

© Adfero Ltd

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