12 April 2006

The UK's musical artists are gathering fans in China thanks to the Internet.

Following a deal between the Association of Independent Music (Aim) and China's main Internet service provider SINA, Chinese music fans can now listen to UK music acts online.

Previously, China's music industry has been heavily censored, with its music TV programmes and radio stations reluctant to feature non-Chinese acts.

This new deal has now suddenly opened up a market of 110 million potential music fans for British artists to attempt to win over.

There have been attempts to crack the Chinese music market before, but the choice of acts and songs has often caused controversy in the country, with many musicians failing to catch on.

However, this time Aim has said it will endeavour to be sensitive in the choice of tracks it makes available online to avoid run-ins with the Chinese censors.

© Adfero Ltd

Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.