3 October 2007
The UK’s online advertising market share has risen to 14.7% according to new figures from the Internet Advertising Bureau (IAB).
Internet ad-spend has beaten expectations for the first half of this year, growing 41.3% compared with the same period last year. This takes the sector to a half-year high of £1.3bn (or £1,334.3m), compared to £917.2m for the first half of 2006.
The UK advertising market grew by 3.1% in total during the first half of the year to £9.1 billion. However without online’s contribution, UK media expenditure would have fallen by 1.9% (or £147 million).
The study was commissioned by the online trade body IAB, in association with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
The figures are proof once again that the internet has propped up the UK advertising economy and remains the fastest-growing advertising medium.
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