18 October 2007
Online fashion store, ASOS.com, has reported a dramatic increase of 116% in its revenue to 42.6m. the company is continuing to grow as they invest more and more into infrastructure, people and marketing.
The brand has further changes in store for its website in the coming months that include an improved product search and navigation. The category and product pages are also being updated.
The website currently has 1.3m registered users, whilst attracting more than two million users a month. Presently 7% of these users make a purchase with an average basket size of £39.32 to £48.80. The company says that it has improved its gross margin revenues by better buying and stock control.
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