19 October 2007
The UK and World's first in-game recruitment advertising campaign has been launched by Government Communications Headquarters (GCHQ).
Via online in-game ads career opportunities in the British Intelligence services will be promoted. The campaign will run on selected games in the UK.
GCHQ has selected a number of key titles in which the ads will appear, including Need for Speed Carbon, published by Electronic Arts and Tom Clancy’s Splinter Cell Double Agent published by Ubisoft. The ads will also appear in a brand new game, Enemy Territory: Quake Wars, published by Activision.
Beginning at the end of October, the month long campaign will provide GCHQ with a means of promoting exciting career opportunities to the online gaming audience through real-world scenarios and realistic street and billboard advertising placements.
Kate Clemens, Head of GCHQ’s Digital Strategy at TMP Worldwide stated:
The world of online gaming offers GCHQ a further route to target a captive audience….These gamers are loyal and frequent users of PC and console games and are particularly receptive to innovative forms of advertising.
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