12 October 2007
According to a recent study, Google powered more than half of all search requests around the world in August.
The study carried out by comScore analysts showed that over 61 billion searches were performed by 750 million users in the month of August.
Users from regions such as Asia-Pacific, Europe, and North America performed more than 37 billion searches via Google, which is more than all the other major search engines combined.
The second most used search engine was Yahoo followed by Baidu, the Chinese language search engine and Korea’s NHN was the fifth most used search engine.
The study also showed that most of the search activity happened in the Asia-Pacific which includes countries such as Japan, China and India. More than 258 million unique users in the region carried out 20.3 billion searches in August.
Europe had the second largest total of searchers (210 million), followed by North America (206 million).
Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon,
said Bob Ivins, executive vice president of international markets at comScore, in a statement.
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