5 October 2007
Internet users across the world trust the opinion of someone else on products and services more than any other form of advertising, according to a new survey.
26,486 web users in 47 different countries were surveyed. Findings show that users seem to trust more traditional forms of advertising over search and mobile ads.
78% of consumers trusted recommendations from other consumers most. Newspaper ads ranked second at 63% overall, while television, magazine and radio advertising all ranked above 50%.
Online, consumer opinions posted on review sites were trusted by 61% of web users, while for branded websites this figure was 60%. Meanwhile, permission based email was trusted by 49% of respondents.
The least popular forms of online advertising were banner ads (26%) and mobile ads (18%).
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