25 October 2007
Online stores could soon become more alike their real world counterparts due to new, 3-D immersive technology announced by Kinset.
Kinset 3D Store technology allows retailers to create and operate retail stores that look and feel like those in the physical retail world. Shoppers in Kinset's 3-D stores can browse through virtual aisles displaying various items of merchandise, linger, look and make purchases just as they would in a real store.
The software has been in closed testing for the past seven months, Kinset said. Consumers can try this software for free through a free Kinset Shopping Browser utility, available at Kinset.com, which is downloaded to their computers like Acrobat or Flash.
Powerful personal computers and fast broadband Web connectivity allowed us to build the first software technology that can present realistic online stores in 3-D,
said John Butler, CEO of Kinset.
Hand in hand with Kinset's product release, nationwide specialty retailer Brookstone announced that it is now working with Kinset to be the first UK retailer to open a 3-D online Kinset Store that recreates the look and feel of its physical stores.
The new Brookstone Virtual Store will allow our online customers to experience the same type of engaging and interactive experience with our products that our retail customers currently enjoy, We believe opening Brookstone's Virtual Kinset 3D Store will provide yet another compelling reason for customers to think of us and our innovative products during the competitive 2007 holiday shopping season.
In addition to an enhanced online shopping experience for consumers, Kinset's technology offers retailers new testing capabilities for store design, layout and merchandising as well as improving the enjoyment of browsing and the closeness of co-ordination.
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