1 October 2007
The National AIDS Trust has today announced the official launch of its World AIDS Day 2007 website.
The website - http://www.worldaidsday.org - uses innovative technology to allow visitors to interact and provide content, including personal stories. It aims to spark discussion about HIV in the build-up to the 20th World AIDS Day on 1st December.
Designed to get people talking and find out the facts about HIV, the website is one of the first in the UK to provide a hosted conversation tool. The Your Say section on the website will also feature user-generated videos, blog content and news about HIV and AIDS.
Deborah Jack, Chief Executive of the National AIDS Trust commented:
Last year the website attracted 6.5 million visitors in the five weeks surrounding World AIDS Day. The aim this year is to use new technology to encourage as many people as possible to get involved in World AIDS Day by interacting with and contributing to the website. We want to have a conversation about HIV with people across the UK.
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