27 November 2007
A video-on demand service is set to be launched by BBC Worldwide, Channel 4 and ITV. The service is to offer more than 10,000 hours of programming.
The project is due go live next year and could be a watershed moment in the development of on-demand video media in the UK.
All three of the leading broadcasters will have an equal share in the venture, which currently has a working title of Kangaroo. It has been claimed that Kangaroo wants “to do for broadband what Freeview did for digital TV".
The project aims to be a "rich entertainment site", where consumers can catch up with recently aired shows and older archive programming.
The service will initially be available via the web, with shows available either streamed or to download. However, the ultimate aim is to deliver Kangaroo content direct to televisions. Users will be offered programming for free, rental and buy-to-own, with the intention that Kangaroo provides a "one-stop shop" for all BBC, ITV and Channel 4 content.
Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.
