16 November 2007
Infamous dog show, Crufts, has launched a site incorporating web 2.0 elements in an attempt to drive sales in the run up to the annual show.
The new website includes a number of user-generated content features to encourage dog-lovers to the website before the show.
Official photos from the show will be posted online using Flickr as well as users being able to submit their own images, members of the judging panel are also invited to comment regularly on a blog provided through the site
Whilst the show is taking place, Crufts FM will broadcast the show through the website so listeners can hear interviews, features and results as they occur.
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